Case Study: Exclusive Custom Home Auction in Sabal Creek Phase II, PGA Village, Port St. Lucie, Florida

Property Overview
This case study examines the sale of a luxury custom home located in the private estate community of Sabal Creek Phase II within PGA Village, Port St. Lucie. This expansive 4,973-square-foot residence, featuring 5 bedrooms and 5 bathrooms, is designed for both luxurious living and entertaining, offering high-end finishes, spacious living areas, and a lavish outdoor oasis.

Selling agents Mary Jo Sanzari and Scott Frank advised their client to sell the home through an auction, as they believed it would be the quickest and most profitable path. They recognized that the auction process could generate high demand and competition among potential buyers, potentially driving up the final sale price while also ensuring a faster transaction compared to traditional sales methods.

Key Features

  • Sophisticated Living Spaces: A grand foyer leads to open living and dining areas with custom finishes, including a gas fireplace and crown molding.
  • Gourmet Kitchen: Equipped with high-end stainless steel appliances, granite countertops, and a large center island.
  • Master Suite: Features a sitting room, two walk-in closets, and lanai access, ideal for evening relaxation.
  • Outdoor Entertainment: Includes a custom pool, outdoor kitchen, and lavish lanai, perfect for hosting.
  • Modern Conveniences: A full house generator, laundry room, attached garage, and energy-efficient features.
  • Location: Sabal Creek Phase II is known for its lush landscaping, top-rated schools, and proximity to dining, shopping, and recreational amenities.

Auction Strategy and Outcome
This auction targeted luxury buyers seeking a private estate with high-end features and a prime location. The combination of indoor elegance and outdoor entertainment space, along with modern amenities, positioned the property as highly desirable in the upscale Port St. Lucie market. The final sale price of $1,431,000 highlights the effectiveness of online auctions for luxury properties, particularly those with unique features and premium locations.

 

Lessons for Real Estate Professionals

 

  1. Highlight Unique Features: In luxury markets, unique features such as custom finishes, expansive outdoor living spaces, and integrated modern conveniences can differentiate a property. Features like a gourmet kitchen, master suites with private lanais, or custom pools appeal to buyers seeking exclusivity and a lifestyle upgrade.
  2. Leverage Location: Proximity to prestigious communities, top-rated schools, and recreational amenities enhances a property’s value. Homes within desirable, secure, gated communities like PGA Village or waterfront locations provide a distinct advantage by offering lifestyle benefits beyond the home itself.
  3. Auctions for High-End Properties: Online auctions are increasingly effective for high-end real estate. They attract motivated buyers and foster competition, often leading to a faster sale and competitive final price. Auctions also generate excitement and urgency, allowing sellers to leverage the property’s unique attributes and upscale location in a controlled timeline.

This case study illustrates how well-executed marketing and an auction strategy can maximize the value of a high-end property, offering insights for real estate professionals looking to sell in luxury markets.