Case Study: Strategic Auction of a High-Visibility Light Industrial/Flex Site in Grasonville

A rare 5.41-acre commercial property in Grasonville, with high visibility off Route 50, was successfully sold through an auction, leveraging its strategic location and potential for diverse commercial use, including a prospective cell tower lease.

  • Location: Situated near the Bay Bridge on route 50 with over 60,000 vehicles daily, offering high visibility and accessibility.
  • Zoning: Zoned Urban Commercial, allowing for a wide range of commercial activities and ventures.
  • Facilities: Features two main buildings with office, storage, and shop space, plus additional land for open-air storage or development.
  • Revenue Potential:Current annual gross rent of $225,657.60, with the potential to increase to $237,657.60 with further development, like adding a cell tower lease.

The Challenge: 

The seller aimed to expose the property to the widest possible audience to ensure a quick and efficient sale. However, there was concern about “tire kickers” – individuals who show interest without the intent to purchase, potentially delaying the sale process. The challenge was to attract serious buyers while minimizing time-wasters and study periods, where the deal ends up being retraded. 

Auction Success:

Alex Cooper’s bidding platform maximized exposure, drawing a vast audience from across the northeast and creating urgency for the Grasonville commercial property’s sale. 

This strategic approach efficiently filtered out non-serious buyers, ensuring a focused and competitive bidding environment.

As a result, the client achieved the highest sale price in the shortest timeframe, demonstrating the platform’s effectiveness in targeting and securing genuine, motivated buyers.